Ensure Your Adobe Implementation Is Accurate, Consistent, and Reliable

Many organizations reach a point where their Adobe implementation appears complete—events are firing, data is flowing into AEP, and dashboards are available.

Yet, something feels off.

Numbers don’t align. Segments behave unpredictably. Reports are difficult to trust.

These challenges rarely stem from missing data. Instead, they are caused by inconsistencies within the implementation.

We help organizations validate their AEP and WebSDK implementations to ensure that data is accurate, consistent, and usable.

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Why Validation Is Critical

Traditional validation often stops at:

• Event firing
• Data reaching AEP

However, with AEP and WebSDK, validation must go deeper.

Because:

• Data feeds into multiple systems (CJA, AJO, Real-Time Profile)
• Small inconsistencies scale quickly
• Errors do not always surface immediately

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What We Audit

1. Event Structure & Consistency

We review:

• eventType usage
• Event naming conventions
• Consistency across pages and journeys

This ensures that similar interactions are tracked uniformly.

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2. XDM Schema Alignment

We validate:

• Field usage
• Schema structure
• Mapping accuracy

Misaligned schemas often result in unusable or misleading data.

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3. Identity Mapping

We analyze:

• identityMap implementation
• Identity consistency across sessions
• Profile stitching behavior

This ensures that customer profiles are accurate and complete.

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4. Edge & Payload Validation

Using Adobe Assurance, we inspect:

• Raw event payloads
• Edge network responses
• Data streaming behavior

This provides a true view of what is being sent and processed.

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5. Cross-System Validation

We ensure that:

• Data reflects correctly in CJA
• Segmentation behaves as expected
• Activation workflows function properly

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Common Findings

Across implementations, we frequently identify:

• Inconsistent eventType usage
• Duplicate or missing fields
• Partial journey tracking
• Identity fragmentation

These issues do not always break systems—but they reduce trust in data.

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Deliverables

• Detailed audit report
• Identified gaps and inconsistencies
• Prioritized recommendations
• Clear remediation plan

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What You Get

• Confidence in your data
• Improved reporting accuracy
• Reliable segmentation and activation
• Clear visibility into implementation quality

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When to Run an Audit

• Before launching CJA or AJO
• After WebSDK migration
• When data “feels off”
• During performance or reporting issues

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Take the Guesswork Out of Your Data

Reliable data is the foundation of every data-driven decision.

Book a free audit to validate your AEP & WebSDK implementation.